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	<title>Comments on: Is deCODEme Taking a Page from the 23andMe Playbook?</title>
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	<link>http://www.genomicslawreport.com/index.php/2009/12/17/is-decodeme-taking-a-page-from-the-23andme-playbook/</link>
	<description>News and analysis from the intersection of genomics, personalized medicine and the law</description>
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		<title>By: Is deCODEme trying to migrate their business model along with 23andMe customer data?</title>
		<link>http://www.genomicslawreport.com/index.php/2009/12/17/is-decodeme-taking-a-page-from-the-23andme-playbook/comment-page-1/#comment-3921</link>
		<dc:creator>Is deCODEme trying to migrate their business model along with 23andMe customer data?</dc:creator>
		<pubDate>Thu, 04 Feb 2010 16:24:15 +0000</pubDate>
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		<description>[...] Vorhaus of Genomics Law Report points out that deCODEme may be looking for a cost-effective manner in which to pursue a DTC [...]</description>
		<content:encoded><![CDATA[<p>[...] Vorhaus of Genomics Law Report points out that deCODEme may be looking for a cost-effective manner in which to pursue a DTC [...]</p>
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		<title>By: Jordanna Joaquina</title>
		<link>http://www.genomicslawreport.com/index.php/2009/12/17/is-decodeme-taking-a-page-from-the-23andme-playbook/comment-page-1/#comment-2439</link>
		<dc:creator>Jordanna Joaquina</dc:creator>
		<pubDate>Mon, 21 Dec 2009 14:07:05 +0000</pubDate>
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		<description>deCODEme may be trying to migrate their business model using 23andMe customer&#039;s data: 

http://www.accessdna.com/blog/2009/12/is-decodeme-trying-to-migrate-their-business-model-along-with-23andme-customer-data/</description>
		<content:encoded><![CDATA[<p>deCODEme may be trying to migrate their business model using 23andMe customer&#8217;s data: </p>
<p><a href="http://www.accessdna.com/blog/2009/12/is-decodeme-trying-to-migrate-their-business-model-along-with-23andme-customer-data/" rel="nofollow">http://www.accessdna.com/blog/2009/12/is-decodeme-trying-to-migrate-their-business-model-along-with-23andme-customer-data/</a></p>
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		<title>By: uberVU - social comments</title>
		<link>http://www.genomicslawreport.com/index.php/2009/12/17/is-decodeme-taking-a-page-from-the-23andme-playbook/comment-page-1/#comment-2364</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Fri, 18 Dec 2009 01:46:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.genomicslawreport.com/?p=2255#comment-2364</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by genomicslawyer: New Genomics Law Report Post: Is @decodegenetics Taking a Page from the @23andMe Playbook? http://bit.ly/6aNo6n...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by genomicslawyer: New Genomics Law Report Post: Is @decodegenetics Taking a Page from the @23andMe Playbook? <a href="http://bit.ly/6aNo6n.." rel="nofollow">http://bit.ly/6aNo6n..</a>.</p>
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		<title>By: Is deCODEme Taking a Page from the 23andMe Playbook? &#124; Coder Online</title>
		<link>http://www.genomicslawreport.com/index.php/2009/12/17/is-decodeme-taking-a-page-from-the-23andme-playbook/comment-page-1/#comment-2363</link>
		<dc:creator>Is deCODEme Taking a Page from the 23andMe Playbook? &#124; Coder Online</dc:creator>
		<pubDate>Fri, 18 Dec 2009 01:36:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.genomicslawreport.com/?p=2255#comment-2363</guid>
		<description>[...] See the original post: Is deCODEme Taking a Page from the 23andMe Playbook? [...]</description>
		<content:encoded><![CDATA[<p>[...] See the original post: Is deCODEme Taking a Page from the 23andMe Playbook? [...]</p>
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		<title>By: Steven Murphy MD</title>
		<link>http://www.genomicslawreport.com/index.php/2009/12/17/is-decodeme-taking-a-page-from-the-23andme-playbook/comment-page-1/#comment-2362</link>
		<dc:creator>Steven Murphy MD</dc:creator>
		<pubDate>Fri, 18 Dec 2009 01:14:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.genomicslawreport.com/?p=2255#comment-2362</guid>
		<description>Dan,
This whole field is going bankrupt. Where is the money? Where is the value? Ancestry? Likely. Medicine? Hardly. And Risky......

My take is simple, deCode is testing its engine and using 23andMe customers as test rats.
What&#039;s next? 23andMe does the same. And Navigenics offers tests for 23andMe costs......Oh wait. They HAVE done that.

-Steve</description>
		<content:encoded><![CDATA[<p>Dan,<br />
This whole field is going bankrupt. Where is the money? Where is the value? Ancestry? Likely. Medicine? Hardly. And Risky&#8230;&#8230;</p>
<p>My take is simple, deCode is testing its engine and using 23andMe customers as test rats.<br />
What&#8217;s next? 23andMe does the same. And Navigenics offers tests for 23andMe costs&#8230;&#8230;Oh wait. They HAVE done that.</p>
<p>-Steve</p>
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